Guide to Building a Landing Page for Your Gift Card Promotion

A dedicated landing page is one of the simplest ways to boost visibility and sales for your gift cards. Whether you’re running a holiday campaign, launching a new product, or just want to make gift cards easier to find, a well-structured page can do a lot of heavy lifting.

Here’s a quick guide to building a gift card landing page that’s clear, effective, and ready to convert.

1. Start With a Clear Headline

Your headline should answer one question: What is this page about?

Stick with something simple and direct:

• “Give the Gift of [Your Brand]”
  
  
• “Instant Gift Cards, Delivered Digitally”
  
  
• “Not Sure What to Buy? Send a Gift Card Instead”
  
  

Avoid cleverness—clarity converts better.

2. Highlight the Benefits

Under your headline, add a short section that explains why gift cards are a great choice. Keep it skimmable with bullet points or icons:

• Delivered instantly via email
  
  
• Works online and in-store
  
  
• No expiration date
  
  
• Easy to send, great to receive
  
  

This is your pitch. Don’t overdo it—just hit the key points.

3. Include a Prominent Call-to-Action (CTA)

Your CTA should be:

• Big and visible
  
  
• Consistent across the page
  
  
• Actionable
  
  

Examples:

• “Buy a Gift Card”
  
  
• “Send One Now”
  
  
• “Shop Gift Cards”
  
  

If you’re offering a bonus or promotion (e.g., “Buy $50, get $10 free”), make that offer part of the CTA section.

4. Add Social Proof or Testimonials (Optional)

If you have strong reviews or customer quotes related to your gift cards, include one or two. Social proof helps build trust and nudges hesitant shoppers to take action.

5. Keep It Focused

Avoid distractions like menus, unrelated products, or unnecessary links. A good landing page has one goal—in this case, selling a gift card.

Keep the flow simple:

• Headline
  
  
• Benefits
  
  
• CTA
  
  
• (Optional) Image or testimonial
  
  
• CTA again
  
  

6. Make It Mobile-Friendly

Many people buy gift cards on the go—especially if they’re shopping last minute. Your landing page should be fast-loading, easy to read, and simple to navigate on a phone.

If you’re using a landing page builder, most of them will handle this automatically—but always preview and test on mobile before publishing.

Bonus: Link From Your Navigation and Emails

A gift card landing page isn’t just for ad campaigns. You can link to it:

• From your main website navigation
  
  
• Inside promotional emails
  
  
• In your customer support chatbot (“Need a gift?”)
  
  
• On your receipts or thank-you pages
  
  

The more places you link to it, the more consistent sales you'll see.

Platforms That Can Help

Not sure where to start? Here are a few tools that make it easy to build simple, clean landing pages—no code required:

• Carrd
  
  
• Unbounce
  
  
• Shopify Pages
  
  
• Squarespace
  
  
• Webflow
  
  

Once your landing page is live, don’t forget to track performance. (Need help? Check out our guide to tracking gift card sales in GA4.)

The goal is simple: make it easy for customers to buy a gift card—and even easier to say yes.

Need Help Launching or Promoting Gift Cards?

Whether you're starting from scratch or want to improve what you already have, Ncentiva can help. We specialize in gift card strategy, promotion, and tracking—so you can focus on selling more with less guesswork. Our API also takes care of the heavy lifting when it comes to gift card delivery, making it even easier to scale.

Let’s build a gift card program that drives real revenue. Reach out to our team to get started.