Stay ahead with the latest insights on digital gift cards, incentive programs, and fintech innovations. Explore expert tips, industry trends, and strategies to maximize engagement, streamline operations, and drive growth.
June 23, 2025
Gift Cards bring in cash upfront, attract new customers, and often go unredeemed — which can feel like “free money.” But here's the twist: you actually want people to redeem them.
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June 16, 2025
If you’re offering gift cards, one of the first questions customers ask is: Do these expire? We answer that questions here.
June 10, 2025
Gift cards are one of the easiest ways to boost revenue, especially around holidays, sales events, or big launches. But too many brands miss the mark when it comes to promoting them on social media.
May 30, 2025
Here are practical, creative ways to promote, package, and position digital gift cards that work especially well in food and beverage settings. Learn more here.
May 23, 2025
This guide breaks it down into three parts: how to approach unused gift cards strategically, what the law says, and how you can turn breakage into business value.
May 16, 2025
Here’s a quick guide to building a gift card landing page that’s clear, effective, and ready to convert. Learn more here.
May 9, 2025
Boost gift card sales with email marketing tips that drive clicks, increase revenue, and keep gift cards visible all year long.
April 30, 2025
Learn how to track gift card sales in Google Analytics to boost revenue, measure marketing impact, and gain valuable customer insights.
April 23, 2025
Learn how small businesses can get upfront cash with gift cards while leveraging unused balances to maximize profits and customer engagement.
April 16, 2025
Small businesses can compete with big brands by offering unique, flexible, and well-marketed gift cards. Learn how to boost sales and attract new customers.
April 9, 2025
Learn how to create your own gift card program, from design to implementation, and discover how Ncentiva’s expert consulting can help optimize your strategy.
April 1, 2025
Gift cards create stronger emotional impact and value than cash. Discover how Ncentiva helps businesses scale smarter, more memorable rewards.
March 31, 2025
Discover how digital gift cards drive loyalty, save costs, and boost engagement in 2025. Learn why they're key to business growth in a digital-first world.
March 25, 2025
Optimize your gift card program with data-driven strategies to boost revenue, improve efficiency, and increase customer engagement and loyalty.
March 18, 2025
Gift cards tap into deeper motivations than discounts, driving loyalty, satisfaction, and higher spending. Discover why they outperform cash incentives.
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